Too often folks think if they're recycling, using LED bulbs, and eating organic, that's all they can do. These misconceptions applied to personal choices get carried into professional practice. There is much more to sustainability than that. While applied sustainability isn’t hard to do, it’s just not simple. How do sustainability practitioners take things to the next level and position us to not just do less bad, but create more good? 

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Check out the presentation below to learn more about sustainable package design, and how utilizing "systems thinking" can improve the sustainability of our consumer products and reduce the carbon and other materials required to produce packaging.

 

About the Speaker: With a strong background in design, manufacturing, and business, Wendy Jedlička, CPP, ISSP-SA is an IoPP Lifetime Certified Packaging Professional, a certified ISSP Sustainability Associate, and president of Jedlička Design — a packaging design firm specializing in sustainable design and business strategies. Additionally, she is co-coordinator for the o2 International Network for Sustainable Design in the US, and develops curriculum as well as teaches courses focusing on sustainable design, marketing, and business. An internationally recognized speaker, Jedlička writes feature articles on applied sustainability for design and business publications around the world, and is the contributing editor of two books: "Packaging Sustainability” and "Sustainable Graphic Design.” And Applied Sustainability chapter author for “Handbook of Sustainable Design.”

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